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  • Writer's pictureJerry Morla, MBA, MSL, PMPยฎ

Set your business idea on course for success ๐Ÿš€

Starting a business is an exciting and rewarding journey, but it can also be a bit overwhelming. Good news is that with a little bit of preparation, research, planning, and right support systems in place you can set yourself up for success.



When starting a business, it's important to have a clear understanding of your motivations and ensure they align with your values and goals. You will also need to make sure that you are passionate about your business idea and that you are ready to make a serious commitment to see it take off. This will give you the mental fortitude to stay on course when things get challenging.


Additionally, clearly defining and communicating the mission, purpose and problem your business solves is crucial for connecting with your target audience and standing out in the market. This forms the foundation of your branding, marketing and communication efforts.


In our case, our company KoD exists to offer specialized knowledge, leadership, and learning solutions to help individuals and businesses solve problems, unlock performance, and gain competitive advantage fast and on demand!


But first things first, it's important to understand your industry, who your target audience is, and what regulations you'll need to comply with. This may sound boring, but trust me, it's important. You don't want to get caught off guard later on.


Next, you'll want to have a clear idea of what your goals are for your business. What do you want to achieve in the short-term and long-term? And what revenue streams will you rely on to make your business successful?


A strong brand is crucial for a successful business. It helps you stand out in a crowded market, build trust with customers and increase loyalty. A strong brand supports clearly communicating the mission and purpose of your business and the problem it solves, positioning it as the solution to customer needs. Make sure to invest in building a strong and compelling brand.


When it comes to getting started, it may be good to test your idea by starting small. Take on manageable projects or quick wins to gain momentum and build confidence in your business. Adopt the following mantra: "learn, adjust, repeat" to continuously optimize and improve competitive standing. And remember, it's okay to make mistakes, just learn from them and keep moving forward.

You might be tempted to take on partners or investors early on, but proceed with caution. While they can be valuable resources, they can also be a source of conflict and distraction. So, make sure you thoroughly evaluate any potential partners or investors before entering into agreements with them.

Lastly, don't be afraid to seek guidance from mentors and coaches. They can provide valuable insights and advice, help you avoid common mistakes and pitfalls, and provide the support you need to keep going when things get tough.


Starting a business is a big step, but with a solid plan in place, you're one step closer to achieving your dreams. Just remember to take it one step at a time, have faith, stay focused, and believe in yourself. Defining and communicating the purpose of your business and the problem it solves is a crucial step to make sure you are on the right track to achieving your goals.



We are here to help!


If you're looking to launch a new business, Knowledge on Demand LLC (KoD) is here to help. We offer a range of services to help you get your business off the ground, from market research and business plan development to branding and marketing strategies, as well as website development and e-commerce setup support.


We also offer general information and advice on compliance and legal considerations. Our team has a wealth of experience and expertise in different industries, and we'll work closely with you to understand your goals and tailor our services to fit your unique business.



Whether you're still in the idea phase or ready to launch, we're here to support you every step of the way. Let's turn your dream into a reality!



Knowledge on!





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Jerry Morla is KoD's Founder and has served a variety of organizations with management consulting, leadership development, elearning, business coaching, and mentoring. He's worked with both private and non-profit clients and has taught many business courses at the undergraduate and graduate level. He holds a Masters in Business Administration, a Masters of Science in Leadership, a Graduate Certificate in Educational Technology and Online Instruction, and is a PMI Project Management Professional.

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